When making design and business decisions, our true cost, including our environmental impact, is always kept in mind. We wish to have a holistic approach to sustainability, starting with us and our everyday choices. We put emphasis on low impact in everything we do – from recycling our waste to choosing renewable energy options for our HQ and stores. Moving forward we want to improve on tracking all our low impact efforts to gain a greater understanding of how we are succeeding in lowering our impact and where we need to improve. Our strategy is to reduce our impact where we can, and find credible platforms for offsetting the rest so we can move towards becoming climate neutral.
Low Impact Packaging
In 2021 we are launching new packaging, with special emphasis on low impact and high quality. We’ve partnered with packaging suppliers who share the same attitude and understanding that preserving our natural environment is a must. Throughout the entire production process our suppliers are committed to reducing greenhouse emissions or avoiding them all together. From the purchase of raw materials such as recycled PET plastic or FSC-certified paper to CO2-decreased production. with water-based ink and the complete recycling of valuable waste materials such as paper and ink. All paper in the production of our packaging is FSC certified.
Plastic use is a well-known issue in our industry, but we are committed to finding better solutions. In 2020, we made the switch to recycled plastic poly bags on all our low impact denim. This will also be the case for all our ready to wear, starting from the AW21 collection. We have also reduced our plastic use in our logistics operation, replacing virgin plastic with responsible paper options. Phasing out virgin plastic and sourcing recycled options align with our long term goal of achieving 100% recycled, reusable or recyclable packaging by 2023.
Tom Wood Jewellery packaging using Social Plastic®
We are using 100% Recycled PET from Plastic Bank in all our jewellery packaging. Plastic Bank builds ethical recycling ecosystems in coastal communities, and reprocess the materials for reintroduction into the global manufacturing supply chain. Collectors receive a premium for the materials they collect to better help them provide basic family necessities such as groceries, school tuition, and health insurance. Collected material is reborn as Social Plastic® which is reintegrated into products and packaging. This creates a closed-loop supply chain while helping those who collect it.
Tom Wood Jewellery gift box using FSC MIX paper
We are using FSC MIX certified paper for our most exclusive jewellery gift box. We do not use any plastic in these gift boxes, so they can easily be recycled with other paper products. An FSC certification is an important certificate provided by Forest Stewardship Council, which is an international non-profit organization established in 1993. Being FSC certified shows that our business complies with the highest social and environmental standards on the market.
- Recycable shopping bag – FSC certified paper and handles
- Shipping boxes – FSC certified paper
- Low Impact jewellery pouches – made in GOTS-certified organic cotton.
FSC has earned a reputation as the most credible forest certification system. The forest management standards provided by FSC expand protection of water quality, prohibits harvest of rare old-growth forest, prevent loss of natural forest cover and prohibits hazardous chemicals.
Low Impact Shipping
From 2019 to 2020 our e-commerce experienced a 179% growth. As our business expands, our footprint expands with it. To address the problem of elevated emission levels, we have decided to send all B2C shipments with DHL GoGreen. GoGreen is a part of DHL’s mission to go carbon neutral by 2050. To cope with unavoidable emissions, DHL offers businesses like us climate neutral services such as optimized transport routes, alternative drive vehicles and energy efficient warehouses.
Our long term goal is to compensate for all of our shipments. In order to reach this goal, we must utilise DHL GoGreen on more than just B2C shipments in the future. According to our DHL Carbon Footprint report for 2020 we compensated for 47% of our total carbon footprint, 43,55 of 92,88 tonnes CO2. If broken down into the number of shipments, approximately 70% of our shipments were carbon neutral. Our goal is to have made the switch to GoGreen for all shipments by 2023.