With our commitment to social responsibility and sustainability front and center of our business, we believe each piece of jewellery is a reflection of our values. Each piece of jewellery is made with longevity in mind, from design through prototyping, development and final production. We value natural resources and aim to be carbon conscious at every step of the process. Developing our low impact program is a continuous process where progress is priority. Our strategy for the jewellery category is largely focused on excellent craftsmanship, increased traceability of materials and accelerating the use of recycled metals, all while ensuring ethical, sustainable and transparent business practice throughout our supply chain. 

Ethical production
We are a proud member of the Responsible Jewellery Council (RJC), the leading authority for sustainability standards in the global watch and jewellery industry. The RJC promotes responsible practices in environmental impact awareness, ethics and fair working conditions throughout the supply chain.

All our main jewellery manufacturers are certified members of the RJC, having obtained the RJC Code of Practices (COP) certification, or are in the final stages of the auditing process. The COP certification is the only industry standard covering the entire supply chain from start to finish of the jewellery production process. With a high focus on business ethics and responsible supply chain management, it is widely recognised as a global landmark standard.

At the factories several efforts are made to make a difference. Water used in production is purified before being released back into nature, the electricity is  solar powered and natural resources are not wasted. Metal scraps are being reused, and recycled metals are the main components in all casts. Every detail counts, and we have a continuous dialog with all our factories to ensure that they work towards lowering their environmental impact.

Recycled metals
We exclusively work with high quality precious metals such as 925 sterling silver and 9k gold. As a means to reduce our carbon footprint we aim to accelerate the use of recycled precious metals in our collections.

Recycling and repurposing metal is one way of reducing the environmental impact of jewellery production, both in terms of improving the lifespan of the metal as well as reducing water toxicity and waste. As gold and silver are renewable resources, it can be recycled over and over again without losing its value or purity.

Silver and gold are the most used metals in our jewellery and therefore the most impactful place to start our journey towards circularity.


Handcrafting and lost-wax casting are the two techniques that historically have defined the art of traditional jewellery making.Both are time-consuming, require significant technical expertise, requires international shipping and there is potential for human error. With respect for these traditional techniques we also acknowledge that the jewellery industry is in need of innovative solutions in order to grow, become more efficient and reduce the environmental impact. In 2020 we built an in-house lab consisting of two 3D printers and a laser engraving machine in order to gain better control of the jewellery development process.

Increased Efficiency
Having access to 3D design software and printers in-house enables rapid prototyping and increased supply chain efficiency. With a digital workflow, our jewellery development team can use CAD software to create digital designs and utilise our high-resolution 3D printers to produce  samples. When the final sample is complete the process resumes to the traditional techniques for casting. Thanks to digital innovation, the need for time-intensive labour is reduced and the design itself is easily modified or recreated when needed.

Reduced Carbon Emissions
With traditional jewellery manufacturing, materials, parts and final products are often shipped long distances, creating significant levels of carbon emissions. Taking part of the jewellery development process in-house helps us reduce carbon emissions and our environmental impact.

Reduced Waste
Another significant benefit of 3D technology is the reduction of waste in comparison to traditional jewellery techniques, such as lost-wax casting. With 3D printing, rather than cutting away parts of a larger piece of material, the product is created by laying down material layer by layer. This results in little to no waste, thereby lowering the impact of our prototyping process