The journey starts with the raw materials, where metals and stones are sourced. These materials are then processed by metal refineries, stone cutters, or component suppliers, before being crafted into finished jewellery by jewellery manufacturers. Finally, the products are packed and distributed to our warehouses, stores and customers.

Each step involves different partners and risks, which is why we set clear requirements and carry out strict due diligence processes, to strive towards responsible practices, traceability, and accountability throughout the journey.


Our supply chain is structured across four tiers:

This is where our jewellery is made. We build long term partnerships and close collaboration with a select few Tier 1 jewellery manufacturers. We highly value our long-term collaborations with these partners and their craftsmanship, which combines skilled handwork with established production expertise, playing a central role in the quality and integrity of our jewellery. We choose partners that share our high ambitions in regards to working conditions, ethical business practices, quality, and compliance. 

COMPONENT SUPPLIERS & METAL REFINERIES

Tier 2 covers the metal refineries and production of jewellery components. Our focus is maintaining 100 % recycled precious metals, responsible sourcing and strengthened due diligence. We always strive for RJC Chain of Custody certified suppliers - a certification ensuring recycled metals are tracked and verified through every step of the supply chain - and increasing transparency so we know and document where materials come from and how they are handled.

LAB-GROWN DIAMOND PRODUCTION SITES


Tier 2 also covers the production of lab-grown diamonds used in our jewellery. Diamonds are grown in controlled environments before being cut and prepared for setting. We work exclusively with our selected partner, ALTR Created Diamonds, and are committed to only source top-quality lab-grown diamond suppliers certified towards leading responsibility standards.

In this tier we focus on transparency, documentation and verification of origin, ensuring that all diamonds are traceable and verified as lab-grown, while ensuring 100 % renewable production. 

Tier 3 represents the origin of our stones; the most complex and high-risk part of the supply chain. Our focus in this tier is improving traceability and ethical stone sourcing through targeted projects, partnerships, and the introduction of traceable alternatives. While achieving full traceability down to the raw material level remains complex, we continue to deepen our understanding through close collaboration with suppliers.

Tier 4 includes packaging production and transportation of our finished products. Our focus is on reducing environmental impact through certified and recycled materials, low-carbon logistics, and better data use.

Traceability of gemstones is one of the toughest challenges the jewellery industry is facing. The global gemstone market is historically not built for transparency, as gemstones can switch hands along the way, losing the connection to their original path. This makes it difficult to verify the gemstone’s origin, as well as tracing it from the initial sourcing to the final jewellery piece. Strengthening traceability therefore remains our number one priority in our responsibility roadmap.


Over the past couple of years, we have made significant progress within various areas of traceability by transitioning to traceable recycled precious metals, lab-grown diamonds, and fully traceable larvikite.

Traceable sourcing is resource-intensive, requiring extensive documentation, proper vetting and supplier due diligence. We believe this effort holds real value, enabling customers to carry the full story of a piece with the same pride we feel in creating it. This motivates us to lead progress and push traceability beyond existing industry standards.

We use a wide range of unique gemstones and ornamental stones in our jewellery. Securing traceability of stones in general is an industry-wide challenge that we are persistent to be a part of solving.

Lab-grown diamonds are chemically, physically and optically identical to traditional diamonds formed in the earth. The only difference lies in their origin: lab-grown diamonds are created above ground using advanced technology rather than extracted through mining.

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In 2024, we introduced Larvikite sourced from the Lundhs quarry in our first, fully traceable mine-to-market collection. In 2025, this initiative was scaled across our entire Larvikite assortment, and we now only use 100% traceable Larvikite sourced directly from the Lundhs quarry in Larvik, Norway. As part of our commitment to responsible sourcing and full material utilisation, we work with Larvikite that originates as a by-product of quarrying at the Lundhs quarry. Rather than treating this as waste material, we recognise its qualities and long-standing significance within Norwegian craftsmanship and design.

Transitioning from pilot project to full implementation, we have strengthened transparency, secured responsible sourcing, and embedded traceability as a permanent part of our core products.

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In 2024, we utilised 100% use of recycled gold, silver, and rhodium across our collections, fully transitioning away from virgin precious metals in line with our Responsibility Roadmap. Recycling precious metals significantly reduces environmental impact without compromising quality, as gold, silver, and rhodium can be recycled indefinitely while maintaining their purity. During production, all metal scraps are returned to the system to minimise waste.