This milestone year presents an opportunity to reflect on our achievements, address remaining challenges, and carve out a bold new strategy for the years ahead. The Responsibility Roadmap has guided our priorities all the way through 2025. Along the way, we have learned, adjusted, and prioritised our focus where impact matters most. We are proud not only of the goals achieved, but of standing firmly in the ones we did not reach. We have chosen to target the areas where effort is required, progress is slow, and meaningful change has the potential to push the industry forward. An effort that takes time, but we are relentless in our pursuit to drive that change. By reviewing our impact year-by-year, we have gained the clarity and data necessary to launch our next roadmap with even greater ambition and a more refined sense of purpose.

As we transition into our 2026–2028 Roadmap, we are adopting a more dynamic approach. Our strategy is anchored by a set of “guiding stars": the long-term ambitions that steer our vision forward. A key learning from previous years is that the sustainability landscape evolves rapidly. Rather than locking in rigid actions years in advance, we will now define and reassess our specific tactics and KPIs annually. This ensures we remain responsive to new data, shifting regulations, and emerging risks. By staying agile, we can direct our resources where they matter most each year, without losing sight of our ultimate long-term direction.