Taking flight - deliveries driving demand for
Sustainable Aviation Fuel
Since the beginning, our approach has been defined by a drive to lower carbon emissions, from material sourcing to refining our core business practices. This commitment has now reached a new milestone. We are proud to announce a new partnership with DHL Express, investing in Sustainable Aviation Fuel (SAF) to reduce 100% of our share of air freight emissions in the DHL transport network.
Since January 2026, the Go Green Plus investment corresponds to 100% of our jewellery distribution emissions, from factory to consumer shipping. As part of DHL’s commitment to reduce carbon emissions, GoGreen Plus is a logistics solution that enables businesses to lower their indirect supply chain (Scope 3) emissions through the use of insetting and Sustainable Aviation Fuel (SAF). This collaboration cements our shared commitment to drive demand for Sustainable Aviation Fuel in our supply chain.
Sustainable aviation fuel - an alternative to conventional jet fuel
No shipments remain the preferred choice for the planet. When choosing to distribute goods across borders, Sustainable Aviation Fuel (SAF) is our choice for reducing aviation emissions. The investment in SAF is our contribution to accelerating the demand for Sustainable Aviation Fuel across the global logistics industry.
THE IMPACT
SAF can reduce greenhouse gas (GHG) emissions by up to 80%* over its lifecycle compared to conventional jet fuel. In other words, a single air shipment can not be fully climate-neutral in itself. However, companies that take part in investing in SAF can reduce up to 100% of their share of air emissions within the logistics network through a book-and-claim system.
THE SCIENCE
Unlike traditional fuel, which releases carbon locked away underground, Sustainable Aviation Fuel (SAF) is a biofuel made from non-fossil, renewable resources. SAF is an alternative liquid fuel, with lower carbon emissions than traditional jet fuel. It utilises feedstock such as used cooking oil, animal fats, and agricultural waste.
THE CYCLE
Because the feedstock absorbs carbon during its lifecycle, the carbon released when SAF is burned is largely balanced, reducing carbon emissions compared to traditional jet fuel.
Sustainable aviation fuel in 4 steps
Industry highlight
The international air transport association (iata) estimates saf could contribute around 65% of the reduction in emissions needed for aviation to reach net zero carbon emissions by 2050**.
The environmental impact
Our commitment is driven by data. Transparency in our reporting shows precisely why targeting air freight is an important strategic move. Since beginning our emissions reporting in 2021, we have proactively sought ways to lower our emissions through reduction or insetting by adopting recyclable materials and altering business practices. Our total emissions for 2024 equated to 324 tCO2e, a 6% emission reduction from the previous year. Transportation and distribution (part of Scope 3 emissions) represented 29,6% of our total emissions during 2024 - presenting our second biggest driver of emissions. With ambitious growth targets going forward, contributing to reducing distribution emissions is a crucial priority for us to make a difference across our value chain.
Our Corporate Carbon Footprint (CCF) follows the GHG Protocol Corporate Standard, with impacts measured in carbon-dioxide equivalents (tCO2e) across Scopes 1, 2, and 3. Scope 3 covers indirect value chain emissions, including transport & distribution. All emission reduction claims refer to reported Scope 3 emissions and are documented through DHL reports using a book-and-claim system. We do not claim physical climate neutrality for individual shipments.
The effect - a timeline of progress
Progress in our b2b & b2c jewellery distribution
We invested in SAF to achieve a 30% reduction in emissions for our B2C jewellery distribution in 2024. Building on this progress, we increased this to 17% in B2B and 58% in B2C in 2025. Starting January 2026, we substantially increased our investment across B2C and B2B, reducing 100% of our share of air emissions across the DHL transport network.
Investing in Sustainable Aviation Fuel (SAF) helps drive demand for alternatives to conventional aviation fuel and supports the transition towards lower-emission logistics. As our global distribution grows, we aim to scale our investment accordingly, aligning our commitment to our business growth.
Read more about our journey in our Annual Responsibility Reports below. To learn more about the GoGreen Plus Initiative, visit DHLs website.
*Source: “Net zero 2050: sustainable aviation fuels (SAF) - June 2025”,iata.org/flynetzero
**Source: “Developing Sustainable Aviation Fuel (SAF)”,iata.org
