June 2025
Redefining packaging
The launch of our new jewellery box is a testament to our ambitious mindset beyond our jewellery. Now, the aluminium used in the box is from 100% recycled sources, while embodying our commitment to thoughtful design and craftsmanship.
Commitment
Driven by an ambition for continuous improvement and innovation, we embarked on a journey to redefine how a jewellery box could be developed, produced, and experienced.
Simultaneously, we aimed to reduce carbon emissions and replace plastic as the main material, which accounted for the majority of emissions for the previous jewellery boxes.
This packaging project has been an incredibly demanding yet inspiring journey, countless rounds of meticulous process adjustments, studying our boxes with the same intensity and attention to detail as our jewellery. Collaborating closely with some of the finest partners in the industry, from raw material suppliers to production partners, has truly elevated our ambition and brought this vision to life.
Vision
The new packaging programme brings together a thoughtful combination of components across every touchpoint. From gift and e-commerce boxes to cards and paper bags. Each element has been developed and re-sized with care to reduce material use and transportation weight while maintaining the quality and precision Tom Wood is known for.
The transition from using recycled plastic to 100% recycled aluminium as the main material in our jewellery box was also guided by an aim to lower carbon emissions. A third-party Carbon Footprint Assessment found that the jewellery box using 100% recycled aluminium has a lower carbon footprint than our previous box using 100% recycled plastic (rPET). The assessment was conducted using ISO-compliant Life Cycle Assessment (LCA) methodology, comparing our new jewellery boxes, manufactured via a cold stamping process in China, to our previous recycled plastic box, produced via injection moulding.
Based on enterprise-specific data, the aluminium box reduces Global Warming Potential (GWP) by 6.4–9.9% per unit compared to rPET, and by approximately 25% on a per-kilogram basis according to Chinese industry averages.
Furthermore, sensitivity and uncertainty analysis confirmed that, under a wide range of real-world scenarios, the aluminium box consistently outperforms rPET in carbon performance, with a reduction of up to 0.6 kg CO₂e per kilogram. Tom Wood is now conducting its own LCA to further substantiate these findings at product-level granularity.
Responsibility and innovation guide everything we do at Tom Wood, and our new packaging is no exception. By transitioning from rPET to 100% recycled aluminium as the main material, we reduce carbon emissions by up to 25% per kilogram, while preserving our uncompromising standards for quality and design.
It’s a bold step exploring how refined craftsmanship and climate action can go hand in hand.
The new jewellery boxes launched June 18th 2025, and are available in all Tom Wood Flagship stores in Oslo, Aoyama, Shibuya and Dover Street Market Ginza, PARCO Osaka, online, and in selected retailers worldwide.
