Nasir: We started together in 2003, but 2006 was when we truly understood that we wanted to build an established company. Back then, we were young teenagers with one big goal: to become one of the best dance crews in the world. Looking back 20 years later, we’ve built a legacy that started with dance, but grew into so much more. From Norway, we feel like we have been able to make a huge impact on the global dancing scene, inspiring friends of ours who now perform at the Super Bowl or Coachella.

Bilal: We grew up in Østkanten in Oslo, a place where football was the main focus. Dance gave us a completely different feeling. It forced us out of our comfort zones and gave us a way to express ourselves. Suleman and I were very shy compared to Nasir, he was the real door opener. In the beginning, we weren't trying to inspire anyone else, we just opened our hearts to being inspired by others.

When YouTube came, we discovered Korean and Japanese dance crews. We studied their videos, constantly wanting to learn and get better. Back then, the dance scene was much smaller, social media and TikTok have opened so many doors since. But we had legends like Michael Jackson and Justin Timberlake to look up to on both the commercial and underground sides. We used to study all types of dancers, from different genres and countries, studying their choreographers and attending every workshop. We were very fortunate and lucky to learn from so many choreographers. But if you track a little bit back, we were all very into music - that's where we connected.

Suleman: We loved music when we were younger. Before we even started dancing, Bilal and I used to listen to music and visualize: “Imagine if we did this, imagine if we did that.” When we met Nasir, he unlocked that door for us.

Nasir: I had the same experience. Watching Pharrell move like a robot at the end of the “Like I Love You” music video looked unreal to me. At the time, that style of dancing felt like something not everyone could do, and it completely captivated me.

Bilal: Honestly, sometimes I feel like Nasir knows us better than we know each other. Suleman and I grew up in a family of eight siblings, so we were raised with a lot of confidence. We’ve always been brothers who love each other, but between us, discussions can get harsh. Nasir was a true gift because he brought zero ego into our group. He has an eagle-eye view and brings complete clarity. And now that we have kids, we are in another place, so you can track back and see yourself more clearly.

Suleman: We were inspired by and fed off each other's energy. But at the end of the day, we are all three very different individuals, but somehow, we work together. In the beginning, you have that feeling of brotherhood. And throughout our career journey and life, we have been traveling a lot, taking in different cultures, meeting new people and experienced very real conversations, so like Bilal says, we kind of bypassed that colleague thing.

Nasir: We've shared a spiritual journey in the same direction. Before that, we wanted different things. But now, there's only one thing that is important to all of us, and that's focusing on being good in this life, and working towards the next. So we've been very aware of the way we move and conscious about choices we make. What impact this does for the people around us, in the world, and our own life. 

Suleman: I feel like it's important to see the future vision and to see where you actually want to be. Our career has brought us where we are, but I think our brotherhood also has kept us down-to-earth. If we weren’t intentional about our decisions, I don't think we would have focused so much on turning what we are into a brand and a very communicated expression. Studying a lot of people's careers, lives and experiences taught us to honour our past and own up to who we are. During our 20-year rebranding, we didn't abandon dance, we enforced it, shifting it to a "moving perspective." When you have that foundation, you have to keep it. And since we've been working a lot in Japan, you discover people doing the same thing for 40 years, and they take pride in doing so, which is beautiful to see. It's about making conscious decisions and being intentional about what you do. And being critical has helped us a lot.

Nasir: Dancing reflects who we are as people: our values, respect, and how we treat others. When we teach or meet new people, we welcome them completely. Some students have stayed with us for 15 years and feel like family. We've built a huge community with a lot of talent, which is doing amazing stuff today and inspiring us. Creating that community of 500+ kids was a challenge that slowed down our personal career trajectory, but taking care of people is our foundation and sense of purpose. Having this community is so rare, because there’s not a lot of us. Watching people grow and elevate is a great feeling.

Bilal: That's what we're learning from this new girl group we created, Team Quick Style, with 20 girls from Norway. They don't have 20 years of expertise like us, but we need to bring them to our level in a short period of time. It's not only about the movement, but also about mindset and intention. It's been challenging but also very beautiful to see the good results out of it. I feel that community is key, especially for dancers. At the end of the day, everything we build comes back to the core of the three of us.

Bilal:We first met Mona in Tokyo back in 2013, when she was displaying the first Tom Wood pieces, the signet rings. We fell in love with the products immediately. Over the years, we met each other on occasion, it's been these kind of small moments. Mona always told us:"It’s your time, take it and build upon it." We felt connected with the brand since the very beginning and have been big supporters since then: wearing a lot of pieces, attending events that Mona invites us to, and then last year we started talking more and throwing ideas at each other.

Nasir: The idea came from a concept I’d had sitting around for three or four years. I’m a gamer and kind of a nerd, all of us are, and I was inspired by a nostalgic item from a childhood game we all loved playing together when growing up. I tried prototyping it myself in Pakistan, it was not really my field, but I just had a real hunger to test it out. I shared the drawings with Mona, and I trusted her vision to translate that concept. After we had the initial conversation, I presented it to the guys. Which eventually turned into the Magic Bean necklace; a silver pod featuring three beads that reflect us and our roots.

We didn't want a collaboration just for the sake of it; there has to be a reason for it to exist. It reflects our roots, our childhood, and our bond. We miss this trio thing, and we now see a clear path where we want to go in this direction more than ever. We are so ready for it, and we have even discussed that we miss the feeling of being inspired. There's a saying: two peas in a pod. But for us, we're three peas in a pod. This collaboration was deeper, a reflection of our roots and where we connect.